Malpo Case: Research + Web Design

Malpo real estate needed to modernize its website to improve real estate lead capture and convey trust in projects.

The previous site had:

• Confusing and unclear navigation.
• Inconsistencies in mobile experience.
• Lack of focus on key metrics (quotation, contact).

Two deliverables were created:

1. Research & Navigation Map:

• Heuristic evaluation, analytics, competitive benchmarking.
• Current navigation map vs proposed map.

1. Mobile First Site Design:

• Complete redesign with omnichannel experience focus.
• Clear project hierarchy, highlighted CTAs and conversion optimization.

• A clear architecture was delivered, validated with market best practices.
• The new mobile first design improved brand perception and user clarity.
• Actionable roadmap to implement improvements in stages.