UX Research that Impacts the Pipeline, Not Just Traffic
Methodology proven at Cornershop by Uber and Clínica Alemana for global startups that need measurable results.
Every $1 invested in UX returns up to $100 (Forrester)
What's your situation?
Startups and Growing Companies
Losing customers due to poor digital experience?
UX Research that pays for itself in 90 days. We identify why users don't convert and fix it.
38% of startups lose customers due to slow or confusing web interfaces.
Product and Marketing Leaders
Tired of reporting vanity metrics to the board?
UX Research with measurable impact on CAC, LTV, and pipeline. Results that actually matter for business growth.
CAC reduction and LTV increase with actionable insights.
Methodology proven at leading LATAM and global companies
Our vision of User Research
We believe that user research is the foundation for designing successful experiences. But we go further: we measure the impact on your business.
Our UX Research Services
Every project is unique. That's why we offer specialized services that adapt to your specific needs.
UX Audit
Professional heuristic evaluation of your digital product. We identify usability problems with Nielsen methodology + behavioral psychology.
View serviceUser Testing
Moderated and unmoderated usability tests. Observe how real users interact with your product.
View serviceDiscovery Interviews
In-depth interviews with users and stakeholders. Discover needs, pain points, and opportunities.
View serviceExperience Mapping
User Journey Maps, Service Blueprints, and Experience Maps. Visualize the complete journey of your users.
View serviceSurveys & Measurement
Quantitative UX metrics: SUS, NPS, CSAT. Survey design and continuous measurement programs.
View serviceWhy choose us?
SXO: SEO + UX Research
Search Experience Optimization. Not just traffic, but users who convert. The combination other agencies miss.
Pipeline Impact
We measure business results: CAC, LTV, conversions. We don't report vanity metrics but real impact.
Proven Experience
Methodology tested at Cornershop and Clínica Alemana. We apply what works at leading companies.
For Companies Without UX Teams
Specially designed for companies without internal design teams. We are your external research department.
Our fundamental pillars of UX Research
Empathize with your users
We put ourselves in your users' place to understand their needs, expectations, motivations and behaviors.
We base ourselves on Design Thinking
To create solutions from empathy through a process of Research-Insights-Ideation-Prototyping
Actionable results
Deliver user insights that are actionable for your business at tactical and strategic levels.
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