Sodimac Case

Chilean retail company in the construction and decoration area with presence in several LATAM region countries, part of the Falabella group.

• Define corporate User Personas to be used by the corporate digital team.
• Promote their knowledge and adoption in product teams.

• Alignment of internal teams regarding who our users are with greater clarity when proposing, prioritizing initiatives and designing proposals for each user group.
• Secondary data collection from missing information in the previous stage. Customer interviews and surveys.
• Systematization of quantitative and qualitative data into behavior patterns relevant to the business.
• Alignment with different teams to identify how the information would be used so that the Personas deliverable was designed with those main focuses.

• Alignment of internal teams regarding who our users are with greater clarity when proposing, prioritizing initiatives and designing proposals for each user group.
• Greater clarity of the most relevant segments in terms of current and potential markets.
• Identification of cross-cutting and differentiating characteristics among user segments.