Sodimac Case
Context
Chilean retail company in the construction and decoration area with presence in several LATAM region countries, part of the Falabella group.
Challenge
- Define corporate User Personas to be used by the corporate digital team.
- Promote their knowledge and adoption in product teams.
Process
- Alignment of internal teams regarding who our users are with greater clarity when proposing, prioritizing initiatives and designing proposals for each user group.
- Secondary data collection from missing information in the previous stage. Customer interviews and surveys.
- Systematization of quantitative and qualitative data into behavior patterns relevant to the business.
- Alignment with different teams to identify how the information would be used so that the Personas deliverable was designed with those main focuses.
Impact
- Alignment of internal teams regarding who our users are with greater clarity when proposing, prioritizing initiatives and designing proposals for each user group.
- Greater clarity of the most relevant segments in terms of current and potential markets.
- Identification of cross-cutting and differentiating characteristics among user segments.