About Us

A boutique consultancy delivering high-impact results.

Team members

Foto de Paulina Contreras - Senior UX Researcher | Co-founder of UXR SpA

Paulina Contreras

Senior UX Researcher | Co-founder of UXR SpA

7+ years in UX research for enterprise companies, including in-house experience as Senior UX Researcher at Sodimac (LATAM's largest home improvement retailer) and Entel (leading telecommunications provider). Master's in Health Psychology (Pontifical Catholic University of Chile), with prior training in systemic clinical psychology that provides methodological depth to interviews and qualitative analysis.

Foto de Mauricio Antunez - Software Engineer - Organic Growth | International SEO | UX Engineer

Mauricio Antunez

Software Engineer - Organic Growth | International SEO | UX Engineer

Graphic Designer / Software Engineer

Our Approach

Evidence-Based Research

We combine the academic rigor of psychology with modern UX research methodologies. Over 15 years of experience in qualitative and quantitative research. Includes peer-reviewed academic publications and clinical training in systemic therapy.

Proven Operational Excellence

We combine 13 years of SEO experience with 9 years of front-end development and technical SEO at tier-1 companies like Uber and Cornershop. We have achieved exceptional results: scaling organic traffic from 0% to 40% at Cornershop by Uber, 3% to 20% at Mudango, and 10% to 80% at Oficina Virtual.

Credentials & Recognition

Paulina Contreras

  • Senior UX Researcher at Sodimac (LATAM's largest home improvement retailer, 2 years) and Entel (telecom provider, 1 year)
  • Prior UX experience with Principal Financial Group, Cuprum (pension fund manager) and TOCTOC.com (real estate platform)
  • Master's in Health Psychology (Pontifical Catholic University of Chile)
  • Psychologist, University of Talca
  • Training in Systemic Family Therapy (Chilean Institute of Family Therapy / Ackerman Institute)
  • UX Design Certification (Parsons School of Design)
  • Heuristic Evaluation Certification (CXL Institute)
  • Certified Lean Inception Facilitator

Mauricio Antúnez

  • Former Software Engineer at Uber (global Eats Web team)
  • Creator of the SEO division at Cornershop by Uber
  • Google Analytics Certified Professional
  • Scrum Foundations Professional Certificate
  • Technical and International SEO Specialist

Proven Results

Our unique approach combines deep understanding of human behavior with technical operational excellence. Backed by measurable results across companies of different sectors and sizes.

7+
Years of applied UX Research
13+
Years of technical SEO
80%
Maximum organic traffic growth achieved