
Let’s move to the third part of the research process, where I continue sharing resources that can help with user research, organized according to each stage of UX Research.
Remember, my recommendation when reviewing these resources is to read, listen, or review them while questioning why it was done that way, whether it’s applicable to my work context, my product or service, my type of users. Ask yourself how the information can support your work, and explore other ways to address any doubts.

Stages and resources
Third Stage – Analyze
In this third stage of the research process, we already have all the data (sometimes a lot) quantitative, qualitative, or mixed, that we need to answer the research questions and that we collected during the previous “Explore” stage. Now the goal of this stage is to convert this data into information that is actionable for stakeholders and design teams. To do this, we begin to analyze and synthesize, and that’s where the magic of research emerges, where we go from, for example, customer comments to modifying an entire digital or physical experience of a company.
Some of the questions we will ask ourselves during the process are: How do we analyze in the best and most efficient way possible? What is the difference between information, learning, and insights? How do I go from data to actionables?
Recommended resources for the analysis stage are:
- [Blog/Inglés] Riding the synthesis wave: How to avoid drowning in your qualitative data – HubSpot Product
- [Video/Inglés] – Kyle Soucy
- [Template/Inglés] From User Interviews to Research Insights template | Martina Bonetti – Miroverse
- [Blog/Inglés] Translating User Research Into Design – UX Tools
- [Blog/Template Excel] The rainbow spreadsheet – Smasher magazine
- [Video/Inglés] Thematic Analysis of Qualitative User Research Data – NNielsen
- [Blog/Inglés] What is grounded theory? Finding insights in qualitative research – Dovetail
- [Blog/Inglés] Analyzing and Visualizing the Criticality of Issues from Usability Tests – Journal of User Experience
These are resources that have been useful to me previously. If you have others that you think are relevant, write to me in the LinkedIn post thread 🙂