Introduction to UX Research
Free course for professionals new to UX and UX Research
The course is structured in six main modules, designed to be consumed in a self-paced manner through web readings, with an estimated total duration of 12 hours.
Course Structure
| Module | Title | Learning Objectives | Estimated Time |
|---|---|---|---|
| M1 | UX Research Fundamentals: The Value of Listening to Users | Identify the strategic importance of UX Research for business. Define UXR and its role in User-Centered Design (UCD). | 1.5 - 2 hours |
| M2 | Understanding the User's Mind: Psychology and Behavior | Explain how cognitive processes influence user behavior. Apply scientific thinking to avoid biases. | 2 hours |
| M3 | Strategic Planning: Defining the Problem and Roadmap | Formulate clear research objectives. Select and justify appropriate methods. Apply ethical principles in research. | 2 - 2.5 hours |
| M4 | Discovery Methods: Exploring Real Needs | Execute formative research methods (ethnographic interviews, desk research). Develop Personas and Scenarios based on data. | 2 hours |
| M5 | Evaluation and Communication: Results that Drive Business | Evaluate interfaces using Nielsen heuristics. Argue findings with data to stakeholders. Prioritize recommendations with impact vs. effort matrix. | 2 - 2.5 hours |
| M6 | Quantitative Research Fundamentals | Distinguish when to use surveys vs. interviews. Design questions minimizing biases. Understand A/B testing and apply Mixed Methods. | 2 - 2.5 hours |