Survey: Contextual in-app feedback

Development / LaunchquantitativeIntermediateAsynchronous

TL;DR

Request feedback right at the moment of use, within the app or website, to obtain timely and specific opinions.

Detailed description

Contextual In-App Feedback consists of requesting user opinions right at the moment of use, within the app or website. It allows obtaining timely and specific feedback on recent functionalities, increasing response rate and relevance.

Main objective

Obtain timely and specific feedback at the exact moment of functionality use.

Use cases

Mobile appsSaaS platformsE-commerceNew features

When to use it

To detect early problems and obtain opinions on recent functionalities.

Effort level

Low to Medium

Recommended number of users

Active users (hundreds to thousands)

Advantages

✓High response rate
✓Captures real usage context

Disadvantages

✗Can disrupt experience if not managed well
✗Requires technical integration

When to use

•To evaluate new functionalities
•When you want to react quickly to problems

Metrics

Feedback response rate
Average response time
Quality of insights obtained
Number of improvements implemented
Satisfaction with feedback received

Execution mode

unmoderated, asynchronous

How results are presented

Metrics dashboards, conversion graphs, results tables, and trend reports. May include funnel visualizations and version comparisons.

Practical example

Pop-up after completing bank transfer asking about process ease (1-5 stars + optional comment).

Free tool by UXR — UX Research Consulting in Chile