UX Research for Healthcare
Specialized expertise in YMYL content. Where usability impacts lives.
Former SEO Lead at Clínica Alemana
Healthcare has special rules
Google classifies health content as YMYL (Your Money or Your Life). This means higher E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness). A poor user experience doesn't just lose conversions: it can affect health decisions.
Why is UX Research critical in healthcare?
In healthcare, friction has real consequences. A patient who can't find how to schedule an appointment may postpone necessary care. A confusing form can generate errors in medical information. Clarity isn't a luxury, it's a responsibility.
Unique healthcare challenges
Complex scheduling
Patients who fail to book appointments due to unintuitive systems.
Confusing medical information
Content that doesn't clearly communicate symptoms, treatments, or preparations.
Abandoned patient portals
Users who don't adopt digital tools due to poor experience.
Critical mobile experience
Patients searching for health information in urgent moments from their phone.
E-E-A-T: Google's standard for health
For medical content, Google evaluates with special rigor:
Experience
Direct experience with the topic
Expertise
Demonstrable specialized knowledge
Authoritativeness
Recognition as a reliable source
Trustworthiness
Reliability and transparency
Services for healthcare institutions
Specialized research that understands sector particularities.
Proven healthcare experience
We led the SEO and digital experience optimization for one of the most prestigious clinics in Latin America.