Validate before you build
UX Research for startups that want to build the right thing, not just build fast.
Save months of development with early validation
Are you building something nobody wants?
42% of startups fail because there's no market need. Not for lack of technology, not for lack of funding. For not understanding their users. Early research is the most profitable investment you can make.
Sources: CB Insights, IBM Systems Sciences Institute, Nielsen Norman Group
Does this sound familiar?
You assume you know your user
You build based on what you "think" they need, not evidence.
You don't have time to research
The runway is short and investor pressure is high.
Budget is limited
You can't hire a full UX team or expensive agencies.
You pivot without understanding why
You change direction based on metrics, not user understanding.
The difference between validating and guessing
Every feature you build without validation is a bet. Every lost bet is time and money.
Without validation
- 3 months building
- $50k+ in development
- Post-launch feedback
- Painful pivot
With validation
- 2 weeks researching
- $3k-5k in research
- Pre-development feedback
- Informed iteration
Services for startups
Agile research, startup budgets, enterprise results.
Designed for startups
Short sprints
Results in 1-2 weeks, not months.
Startup budget
Packages designed for early stage.
Decision focused
Actionable insights, not academic reports.
Collaborative work
Your team participates and learns from the process.