UX Research Methodology Selector

First impression test where users see an interface for 5 seconds and then answer questions about what they remember and perceived.

Experimental methodology for comparing design versions through controlled testing and rapid validation of specific changes.

Visual tool to identify and classify key assumptions based on their impact and certainty level.

Method for understanding how users group information, helping to define or validate an information architecture.

Evaluate learning ease of an interface for new users.

Understand trends, expectations, and competitive practices.

Request feedback right at the moment of use, within the app or website, to obtain timely and specific opinions.

Interviews conducted while the user interacts with their real environment.

Collect user opinions on aesthetics and emotional appeal of designs.

Understand usage, habits, and evolution of product experience over time.

Comprender objetivos del negocio, restricciones del proyecto y expectativas internas.

Direct observation of users in their natural context to understand real behaviors.

Measure where users fix their visual attention and scanning patterns.

Moderated sessions with multiple users simultaneously to collect collective perceptions on a topic.

Study of user behavior through key steps in a process (registration, payment, etc.) to detect drop-offs.

Quick and economical version of usability testing, conducted in informal settings with users not necessarily from target audience.

Identify usability problems based on recognized heuristics.

Individual conversations with users to explore their motivations, needs, and opinions in detail.

Collect existing information and background on a topic, users, or market.

Use of recordings or AI to analyze facial expressions, pauses, or click patterns in sensitive or complex interactions.

Involve users directly in the design process as co-creators.

Collaborative session to prioritize features, functionalities, or problems using frameworks like Kano, MoSCoW, or impact/effort matrix.

Visualize how far down the page users scroll or which areas receive more visual attention.

Seguimiento del usuario durante su jornada sin intervenir.

Collect quantitative information (opinions, attitudes, characteristics, behaviors).

Comprender pasos y decisiones de usuarios para completar una tarea.

Técnicas cualitativas donde usuarios expresan percepciones subconscientes a través de asociaciones libres, metáforas, o completar frases sobre un producto o marca.

Metodología cualitativa donde se presentan múltiples versiones visuales a usuarios para identificar cuál prefieren estética o funcionalmente.

Evalúa si los usuarios hacen clic inicialmente en la zona correcta para completar una tarea. Predice éxito en la navegación.

Validación rápida de conceptos usando proto-personas como representación de usuarios cuando no hay acceso a usuarios reales.

During testing, users verbalize what they're thinking, allowing understanding of their decisions and frustrations in real-time.

Unmoderated measurement of execution times and success rates on specific tasks. Users complete tasks independently while quantitative metrics are recorded.

Evalúa si los usuarios pueden encontrar información en una estructura ya definida (como un menú o mapa de navegación).

Visualization of the complete process a user follows to achieve a goal, including touchpoints, emotions, pain points, and opportunities throughout the entire experience.

Automatic collection of real-time navigation data to observe clicks, scrolls, and interaction paths.