UX Research Methodology Selector

Comprender pasos y decisiones de usuarios para completar una tarea.

Automatic collection of real-time navigation data to observe clicks, scrolls, and interaction paths.

Measure where users fix their visual attention and scanning patterns.

Study of user behavior through key steps in a process (registration, payment, etc.) to detect drop-offs.

Use of recordings or AI to analyze facial expressions, pauses, or click patterns in sensitive or complex interactions.

Involve users directly in the design process as co-creators.

Understand trends, expectations, and competitive practices.

Collect existing information and background on a topic, users, or market.

Experimental methodology for comparing design versions through controlled testing and rapid validation of specific changes.

Evaluate learning ease of an interface for new users.

Identify usability problems based on recognized heuristics.

Method for understanding how users group information, helping to define or validate an information architecture.

Evalúa si los usuarios pueden encontrar información en una estructura ya definida (como un menú o mapa de navegación).

Interviews conducted while the user interacts with their real environment.

Moderated sessions with multiple users simultaneously to collect collective perceptions on a topic.

Individual conversations with users to explore their motivations, needs, and opinions in detail.

Técnicas cualitativas donde usuarios expresan percepciones subconscientes a través de asociaciones libres, metáforas, o completar frases sobre un producto o marca.

Comprender objetivos del negocio, restricciones del proyecto y expectativas internas.

Understand usage, habits, and evolution of product experience over time.

Direct observation of users in their natural context to understand real behaviors.

Seguimiento del usuario durante su jornada sin intervenir.

Request feedback right at the moment of use, within the app or website, to obtain timely and specific opinions.

Collect quantitative information (opinions, attitudes, characteristics, behaviors).

Collect user opinions on aesthetics and emotional appeal of designs.

First impression test where users see an interface for 5 seconds and then answer questions about what they remember and perceived.

Evalúa si los usuarios hacen clic inicialmente en la zona correcta para completar una tarea. Predice éxito en la navegación.

Quick and economical version of usability testing, conducted in informal settings with users not necessarily from target audience.

Unmoderated measurement of execution times and success rates on specific tasks. Users complete tasks independently while quantitative metrics are recorded.

During testing, users verbalize what they're thinking, allowing understanding of their decisions and frustrations in real-time.

Metodología cualitativa donde se presentan múltiples versiones visuales a usuarios para identificar cuál prefieren estética o funcionalmente.