
How to Promote User Persona Adoption
Practical strategies to get your entire product team to adopt and use User Personas in their daily work.
User Persona
Articles about User Persona

Practical strategies to get your entire product team to adopt and use User Personas in their daily work.

Youngblood and Chesluk propose thinking about the user ecosystem, not just individuals. The book includes 15 archetypes based on relationships between people and objects, with practical cards for teamwork.

This is the story about the process carried out to develop User Personas for a retail company, as well as the books, articles, and step-by-step guide to define them.