Sodimac Case Study

Context

Chilean retail leader in construction and home improvement with multi-country LATAM presence, part of Falabella Group.

Challenge

  • Define corporate User Personas for the digital team
  • Drive adoption across product teams

Process

  • Internal team alignment on user definition for clearer initiative prioritization and user-centered design
  • Secondary data collection through customer interviews and surveys
  • Systematization of quantitative and qualitative data into business-relevant behavior patterns
  • Cross-team alignment ensuring Personas addressed key organizational needs

Impact

  • Unified understanding of users across teams, improving proposal quality and initiative prioritization
  • Clear identification of current and potential market segments
  • Defined cross-cutting and differentiating user characteristics

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