Survey: General

Surveys are a quantitative methodology that allows collecting structured information from a large number of users through standardized questionnaires. This technique is fundamental for obtaining data about opinions, attitudes, behaviors, and demographic characteristics at scale, providing statistically significant insights for design decision-making. Academic research demonstrates its effectiveness for validating hypotheses and segmenting users (Interaction Design Foundation). It is advisable to combine with qualitative methods to obtain a comprehensive understanding of user behavior.