Experience Mapping
Visualize your users' complete journey. User Journey Maps, Service Blueprints, and Experience Maps that reveal hidden improvement opportunities.
Do you lack visibility into the user journey?
Without a holistic view of the experience, teams optimize isolated touchpoints while ignoring critical moments where users get lost or frustrated.
- Each team sees only their part of the process, no one sees the complete journey
- Users abandon without you knowing when or why
- Improvements in one channel create problems in another
- There's no alignment between teams on experience priorities
Our Approach: Evidence-Based Mapping
We don't create maps in a meeting room. We build visualizations based on real user research, behavioral data, and internal business perspectives.
User Journey Map
Visualization of the user's journey from their perspective: actions, thoughts, emotions, and pain points at each stage of their interaction with your product or service.
Service Blueprint
Extends the journey map showing internal processes, systems, and people that make each touchpoint possible. Connects user experience with operations.
Experience Map
Holistic view of user behavior independent of a specific product. Ideal for discovering innovation opportunities across the entire ecosystem.
Our Process
Data Collection
We combine user interviews, Analytics data, stakeholder sessions, and existing documentation for a solid foundation.
Scenario Definition
We identify key personas and the most relevant use scenarios to map.
Co-Creation Workshop
We facilitate collaborative sessions with multidisciplinary teams to build the initial map together.
User Validation
We verify the map with real users to confirm it reflects their current experience.
Opportunity Identification
We analyze the map to detect gaps, critical pain points, and innovation opportunities.
What We'll Deliver
High-Fidelity Visual Map
Professionally designed Journey Map or Service Blueprint, ready to present and share.
Pain Points Analysis
Detailed documentation of critical negative moments and their impact on the experience.
Opportunities Map
Identification of key moments where improving experience would have the greatest impact.
Editable File
The map in editable format (Figma, Miro) so your team can update and expand it.
Ready to improve your users' experience?
Choose how you want to move forward
