Discover why your site doesn't convert

No user recruitment needed, results in 5-7 days

5-7 daysNo users needed

You have traffic, but it doesn't convert

Your site gets visits. Your product works. But something doesn't add up...

Users arrive but don't complete the purchase. They sign up but don't activate. They read your landing page but don't click the CTA. And you don't know why.

The development team is busy with features. Marketing says the problem is the price. Sales blames the product. And meanwhile, conversions are lost every day.

Users abandon the flow without completing tasks
The team has different opinions about what to fix first
There's no time or budget for extensive user testing
You need to validate a redesign before launching it

Our Approach: Nielsen + Behavioral Psychology

We don't limit ourselves to Nielsen's 10 heuristics. We incorporate Cugelman's AIM framework (Attention, Interpretation, Motivation) to also evaluate the impact on behavior and conversion.

Nielsen's Heuristics

The 10 usability heuristics that have been the standard for over 30 years. We evaluate visibility, consistency, error prevention, and more.

AIM Framework (Cugelman)

We evaluate if the design captures Attention correctly, if Interpretation is clear, and if there's enough Motivation for action.

Data Triangulation

We cross-reference heuristic findings with Analytics data, heatmaps, and recordings to validate hypotheses with evidence.

Work Process

Phase	Duration	What we do
1Kick-off	1 day	We align objectives, critical flows, and tool access
2Heuristic evaluation	3-4 days	Systematic review using Nielsen heuristics + AIM framework
3Data triangulation	1 day	Cross-reference findings with Analytics, heatmaps and recordings
4Report and recommendations	1-2 days	Prioritized document with impact/effort matrix
5Closing session	45-60 min	Findings presentation and Q&A
Total: 5-7 business days

What you receive

Detailed findings report (30-50+ documented problems)
Annotated screenshots of each problem found
Severity classification (Nielsen scale 0-4)
Impact vs effort prioritization matrix
Actionable recommendations for each problem
Executive summary for stakeholders
Presentation and Q&A session (45-60 min)

Ideal for you if...

You have a digital product in production with real traffic
You suspect friction in key flows but don't know where
You want to identify quick wins before user testing
You need standards-based arguments to justify changes
You don't have time or budget to recruit users now

Maybe not for you if...

Your product is still at concept stage or very early MVP
You need to validate that users want your product (better: interviews)
You already know what problems you have and just need to validate solutions (better: usability testing)

Investment

Complete UX Audit

From $1,500 USD

Evaluation of up to 3 critical flows
Detailed report with prioritized findings
Impact vs effort matrix
Presentation session (45-60 min)
Actionable recommendations

Final price depends on number of flows and product complexity

Frequently Asked Questions

What's the difference between a UX audit and user testing?

A UX audit is an expert evaluation based on recognized usability principles. It's faster (days vs weeks) and doesn't require recruiting participants. User testing observes real behavior but requires more time and budget. Ideally, combine both: audit first for quick wins, then testing to validate.

How long does it take to see results after implementing changes?

It depends on your development team's speed. If they implement quick wins (severity 3-4) within 2-4 weeks, you'll typically see improvements in metrics like conversion rate, time on task, and abandonment rate within the first month post-implementation.

What do you need from my side to get started?

Access to your product (URL or navigable prototype), view-only access to Google Analytics or your analytics tool, and if you have them, access to heatmaps or session recordings. Also a 30-45 min kick-off call to understand business context and priority flows.

Can I do the audit myself?

Yes, we have free resources for you to learn: our heuristic evaluation guide on the blog and our UX Research course that includes a complete module on audits. The advantage of hiring us is the objectivity of external eyes and the experience of having evaluated 50+ products.