Information architecture: Card Sorting

Card Sorting is an information architecture methodology that reveals how users mentally organize and categorize content, providing fundamental insights for structuring navigation and taxonomies. Participants group cards representing content or functionalities into logical categories, allowing identification of common patterns in mental models and organizational expectations. Research demonstrates its effectiveness in creating intuitive structures that reduce disorientation and improve findability (Nielsen Norman Group). It is essential to conduct before designing navigation and can be executed through open, closed, or hybrid approaches depending on the project's specific objectives.