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If you don't know where to start in UX Research, this is your guide.

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UX Research can seem overwhelming. There are too many methods, tools, and conflicting opinions. But my approach is simple: we combine the rigor of Clinical Psychology with the efficiency of Operational Excellence.

We don't research for the sake of research. We research to make business/design decisions.

Follow this path to go from theory to practice.

Your Learning Path

1

Fundamentals

Start by understanding the why. Research is not just asking, it is understanding mental models.

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2

Planning

Learn to choose the right methodology for your objectives and constraints.

3

Execution & Analysis

Master interviews and usability tests. Learn to calculate sample sizes for quantitative data.

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4

Stakeholder Communication

The hardest part: being heard. Learn to present negative findings.

Stakeholder Guide →

Key Resources

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