Scaling Organic Traffic from 0 to 40%

Cornershop, a leading grocery delivery platform acquired by Uber, faced a critical challenge: virtually zero organic search presence.

Initial situation:

• Organic channel: <1% of total traffic
• No dedicated SEO team or processes
• Technical architecture not optimized for indexing
• Multi-country operations without international SEO strategy

Goal: Build SEO from scratch and scale organic traffic into a primary acquisition channel.

Phase 1: Audit and Diagnosis

Comprehensive technical audit identifying:

• Indexation and crawl budget issues
• Programmatic content opportunities
• Information architecture gaps
• Technical implementation requirements

Phase 2: Programmatic Content Architecture

Programmatic landing page strategy capturing high-intent searches:

• Location-based store pages
• Product category pages
• Specific product pages
• Local search optimization

Result: 3+ million optimized landing pages.

Multi-Country Implementation

Operations across Chile, Mexico, Peru, Colombia, and additional markets required:

• Country and city-based URL structure
• Hreflang implementation for multilingual content
• Market-specific link building strategies
• Regionally-localized content

Complex technical challenges solved:

• Dynamic content management (inventory, pricing, availability)
• Core Web Vitals optimization for catalog pages
• Structured data for products and stores
• Canonical URL management across massive catalogs

Growth Metrics:

• Organic traffic: 0% → 40%+ of total traffic
• Landing pages: 3M+ pages indexed and optimized
• Coverage: Successful implementation across all markets

Business Impact:

• Organic became primary new user source
• Significant customer acquisition cost reduction
• Scalable foundation continuing growth post-Uber acquisition

Legacy:

Strategy and processes persisted post-Uber integration, validating technical implementation and documentation quality.