Every project starts from a real business problem: a site that doesn't convert, users who don't come back, a redesign that feels risky to launch. What we deliver isn't just research — it's evidence for better decisions.
They needed to migrate their site to a completely new backend. The fear: losing Google rankings and sales dropping during the switch.
We integrated UX research and SEO from day one — before launch, not after. We evaluated the design proposal, worked on content architecture, and validated with real users. One week after launch, numbers dipped slightly. Two months later, everything was green.
Mudango operates in Chile, Argentina and Mexico. They needed to understand why certain users weren't completing the digital process — and whether the problem was the same across all three markets.
We designed mixed-methods research with 93 surveyed customers and in-depth interviews per country. Findings revealed the breakdowns weren't about design — they were about expectations. That shifted the focus of improvements.
An automotive technology startup had to decide what to build first for their Car Dealer platform. They had internal hypotheses but no direct user evidence.
We designed a Discovery process with mixed interviews (generative + evaluative) and structured prioritization. From 7 user pain points and 15 solution ideas, we arrived at 5 core MVP features — validated by the dealers themselves.
Malpo's site attracted visits but didn't convert them. Over 65% of traffic came from mobile to an experience that wasn't designed for them.
We researched real user behavior, redesigned the information architecture, and simplified contact flows. The result: a mobile-first experience that builds trust and reduces friction all the way to the form.
“What we especially appreciated was that she considered both business objectives and actual user experience.”
— Camila Meza, Ing. Comercial, Malpo
When different areas of an organization have different views of the customer, initiatives fragment. Sodimac needed a common foundation to prioritize.
We developed corporate User Personas from regional research across Latin America. The deliverable wasn't just a document — it was the starting point for aligning product and marketing decisions.
One of Latin America's fastest-growing startups needed their SEO to grow at the same pace as their operations — across multiple countries and millions of pages.
We designed and implemented a technical and international SEO strategy with content architecture at scale. Organic traffic went from near zero to 40% of total traffic.
This isn't a services list — it's a list of real problems we've solved. If any sounds familiar, there's probably a case here that's relevant to you.
Most projects that come to UXR don't fit into a box. Tell us what's happening — if we can help, we'll tell you on the first call. If not, we'll tell you that too.
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