How to learn UX Research for free in 2026? Complete guide
An updated guide for self-learners, social science professionals, and those looking to transition into user experience research in Latin America.
Blog
Articles about UX Research, experience design and research methodologies.
Dear Santa: A UX Researcher's Wish List🎅
An open letter to Santa from a UX Researcher in Chile: access to users, exploratory freedom, real impact, and time to think. The real pains of UX Research in Latin America.
How to Choose the Right UX Research Method: A Step-by-Step Guide for UX Researchers
Choosing the right UX research methodology can be overwhelming with so many options available. This guide shows you the 6 key criteria that UX Research literature recommends for making this decision.
UX Research
UX Writing and Language Psychology: What I Learned from "Words That Work"
Simple language builds more trust than complex language. Discover how to apply cognitive psychology principles to UX Writing and your product's microcopy.
UX Research
Surveys that Work: Using Them with Rigor and Human Insight in UX Research
Surveys are one of the most commonly used UX research tools...
UX MethodologyPsychology and UX
UXR SEO Analyzer - Chrome Extension for Comprehensive SEO Analysis
Launch of my first Chrome extension for comprehensive SEO analysis with level-based diagnostics. Free and 100% local tool designed for professionals who need quick audits.
SEOTools
Reflections from the 7th Experiences Summit 2025: measuring and designing experiences
We explore how experience research is evolving: from new measurement frameworks like ICE Index, to immersive innovations and the integration of analytics with qualitative research.
Learning
How and Why I Built the UX Methodology Selector (v1)
35 methodologies and a question-guided flow to choose the right UX research method based on stage, data, experience, and context.
Psychology and UXUX Research
Clarifying the UX Ecosystem: Roles, Definitions, and Stories
In digital product and service design, there are many overlapping terms (UX, UI, Research, Product Design, UX Writing). Here I seek to differentiate them with examples to understand 'who does what' and how to collaborate better.
The Heart of Your UX Research: Practical Guide to Formulating Powerful Questions
Effective research begins with a clear, well-formulated question. Learn to build UX research questions step by step.
Learn UX ResearchUX Research Stages
Persuasion and Behavioral Psychology in UX: From Cialdini to Responsible Design
Persuasion in UX must be guided by ethical principles. We explore Cialdini's principles, their power in design, and how to complement them with models that prioritize autonomy and well-being.
Psychology and UX
Insights: Mobile Accessibility
Mobile device usage is at its peak, but many designers have questions about how to make mobile apps accessible.
Web Accessibility
The Ultimate Beginner's Guide to SEO – for Non-Technical People
Practical SEO guide for entrepreneurs and non-technical people. Understanding fundamentals to improve search engine visibility.
SEOEntrepreneurship
Building Cornershop's SEO Area – Part 2
Strategic decisions, information architecture, and the results of building Cornershop's SEO area from scratch.
EntrepreneurshipSEOStartup
Building Cornershop's SEO Area – Part 1
The story of how I built and made visible the SEO area at Cornershop, Chile's first unicorn, competing with major E-commerce players.
SEOStartup
Book Review: Design for How People Think (Whalen, J.)
John Whalen, cognitive psychologist, proposes designing products adapted to how people think through 6 cognitive processes: vision, wayfinding, memory, language, decision-making, and emotion.
Learning
10 Challenges to Awaken Your Entrepreneurial Brain, Daniel Priestley
This time instead of doing a book review, I share the challenge proposed by Daniel Priestley in Entrepreneur Revolution. I never considered myself an entrepreneur, but life has been leading me down that path.
Entrepreneurship
Book Review: Talking to Strangers
A deep reflection on how we misinterpret strangers and the consequences of our biases when judging others.
Learning
Practical UX Research Workshop 2.0
Improved second version of the practical workshop where you'll learn to respond to research briefs and choose appropriate methodologies.
Learn UX Research
Practical UX Research Workshop
A practical challenge to learn how to respond to research briefs and choose appropriate methodologies in real contexts.
Learn UX Research
How to Promote User Persona Adoption
Practical strategies to get your entire product team to adopt and use User Personas in their daily work.
User Persona
The Interaction Between SEO and UX
SEO and UX are complementary, not opposites. Learn how to combine both to create an attractive, functional, and easy-to-find website.
SEOUX Research
Ideas I Used to Have About UX Research… That I Don't Anymore
Preconceived ideas and expectations about UX Research work that changed with experience.
Book Review: Rethinking Users
Youngblood and Chesluk propose thinking about the user ecosystem, not just individuals. The book includes 15 archetypes based on relationships between people and objects, with practical cards for teamwork.
User Persona
Resources for Each Stage of UX Research – Present (4 of 4)
Fourth and final stage of the process: Present. Resources for communicating research findings effectively and persuasively to stakeholders.
UX Research Stages
Looking Back at Over Six Years Since Publication
Reflection on academic qualitative research and how those learnings apply to the world of UX Research.
Learning
Resources for Each Stage of UX Research (3 of 4)
Third stage of the research process: Analyze. Resources for analyzing qualitative data, identifying patterns, and generating insights.
UX Research Stages
How Long Can We Keep Learning?
Reflections on lifelong learning and its impact on UX Research. Exploring myths about age and learning capabilities.
Resources for Each Stage of UX Research (2 of 4)
Second stage of the research process: Explore. Resources for preparing scripts, recruiting participants, and conducting effective interviews.
UX Research Stages
How to Learn UX Research (for Free)?
Free resources that helped me understand UX Research and apply it to work. A curated list of quality resources for your professional development.
Resources for Each Stage of UX Research (1 of 4)
Curated resources to understand and apply each stage of the UX research process: Discover, Explore, Analyze, and Present.
UX Research Stages
How I Built User Personas
This is the story about the process carried out to develop User Personas for a retail company, as well as the books, articles, and step-by-step guide to define them.
User Persona